Design Process

  • 1. Strategize

    • Brand analysis

    • Customer profile

    • Defining the collection

    • Product needs

    • Price build-up & limitations

    • Material strategy

    • Launch & timeline

  • 2. Research

    • Colour research

    • Trend research

    • Sustainability research

    • Materials

    • Material innovations

    • Sourcing & production possibilites

    • Collaborations

  • 3. Conceptualization

    • Colour & material concepts

    • Colour & material proposals

    • Colouring up based on colour pallet

    • Colour options

    • Material sketches

    • Material tests

    • Checking in & refining

  • 4. Development

    • Techpacking

    • Material trials

    • Colour developments

    • Sourcing

    • Production follow-up

    • Reviewing and adjusting

  • 5. Finalizing

    • Final techpack changes

    • Production adjustment

    • Material specifications

  • 6. Sharing it

    • Product communication

    • Styling

    • Prop design